At the ripe young age of 26 I was riding high on life; had a nice old farm house located near the Shenandoah Parkway, an awesome job, two new motorcycles, a beautiful wife, and experienced my first divorce. Life was good back then. On one fateful day; however, it all came crashing down. My world would never be the same. The crisis lasted 77 days. Seventy-seven days of pure hell on earth.
Nearly every household in the country was affected. News of it was in all the papers and overtook the evening news throughout the nation. Hank Williams Jr. would later immortalize it in a song, “When Something Is Good (Why Does It Change).” For those who may not have been alive yet, or are too young to remember, this is what happened back in ’85.
“Coca Cola – Changed”
For 77 long days the people of the United States rebelled. The rebellion came mostly from the people in the South. Coca Cola received a backlash bigger than any company in history, up to that time, had ever experienced. Phone calls and letters poured in overtaking the Atlanta offices. A corporate psychiatrist was hired to interpret the messages from the angry public who’s lives had been shattered. Ultimately, after 77 long days Coca Cola’s corporate idiots gave into the public’s demands and reestablished the “Real Thing.” Only now it was named Coke. Call it what they will, I don’t believe the recipe was ever the same.
Ultimately, is there anything you can believe in or trust?